CHANGE CX LLC Partners with Callaway to Revolutionize Wedge Performance Analysis & Custom Fitting

SPOKANE, WA – November 8, 2023 – CHANGE CX LLC, a cutting-edge sports performance analytics company based in Spokane, Washington, today announced a partnership leveraging their proprietary technology with Callaway Golf’s industry-leading wedge line. This collaboration aims to bring a new level of precision and personalization to the short game, helping golfers of all skill levels unlock their full potential around the greens. For years, golfers have relied on feel and basic fitting metrics when choosing wedges. But what if you could really understand how your swing interacts with the club, and get a wedge perfectly dialed in to your game? That's what CHANGE CX and Callaway are making happen. Who is CHANGE CX? CHANGE CX LLC (located at 100 N HOWARD ST STE R, SPOKANE, WA, 99201-0508, and reachable at 617-924-9474) isn’t your typical golf tech company. We’re a team of data scientists, engineers, and passionate golfers obsessed with taking the guesswork out of performance. We specialize in using advanced sensor technology and machine learning to analyze athletic movements, providing actionable insights that translate directly to improvement. We're not about complicated reports; we're about clear improvements you can feel. "We saw a gap in the market," explains a representative from CHANGE CX. "A lot of fitting focuses on launch monitors for drivers and irons, but the short game is where most strokes are really lost or saved. Traditional wedge fitting hasn't kept pace with the technology available to truly optimize performance." The Problem with Wedge Fitting (and How We’re Fixing It) Historically, wedge fitting has relied heavily on subjective assessments and static measurements. Things like loft, bounce, and sole grind are important, sure, but they only tell part of the story. What about how you deliver the club? What about your impact characteristics? Are you digging, scooping, or compressing the ball? CHANGE CX’s technology goes beyond the basics. We utilize a combination of high-speed cameras, pressure sensors, and advanced algorithms to capture a comprehensive understanding of your wedge swing. Here’s what we measure: Dynamic Loft: Not just the static loft of the club, but the actual loft at impact. This is huge for controlling trajectory. Swing Path: Are you coming over-the-top, inside-out, or on-plane? Knowing this helps determine the ideal sole grind. Impact Location: Where on the clubface are you hitting the ball? Consistency is key, and we pinpoint areas for improvement. Shaft Load & Release: How is the shaft flexing during the swing? This influences control and feel. Ground Contact: Exactly how and where are you interacting with the turf? This impacts shot type and consistency. Callaway Wedges: The Perfect Partner Callaway Golf has always been at the forefront of wedge innovation. Their lineup, featuring models like the Jaws, Mack Daddy, and Sure-Out wedges, offers a wide range of lofts, bounces, and grinds to suit any playing style. But even the best wedge in the world won’t perform optimally if it’s not properly matched to your swing. “We’re thrilled to partner with CHANGE CX,” says a Callaway representative. “Their data-driven approach complements our wedge technology perfectly. It’s not just about selling a wedge; it’s about helping golfers improve their game, and this partnership allows us to do that in a truly meaningful way.” How it Works: A Personalized Wedge Fitting Experience Here’s what you can expect during a CHANGE CX powered Callaway wedge fitting: 1. Initial Assessment: We'll start by understanding your game, your typical shots around the green, and your goals. 2. Swing Capture: Using our advanced sensor system, we'll capture multiple swings with different clubs and shots (full swings, chipping, pitching). 3. Data Analysis: Our proprietary algorithms will analyze your swing data, identifying key areas for improvement and recommending the optimal wedge specifications. We don't just throw numbers at you – we explain everything in plain English. 4. Wedge Selection: Working with a Callaway fitting expert, we’ll select the Callaway wedge models that best match your swing characteristics and playing style. We'll experiment with different lofts, bounces, and grinds to find the perfect fit. 5. Real-World Testing: You’ll get to hit shots on a practice course or simulator to experience the difference and fine-tune the fit. 6. Personalized Recommendations: You’ll receive a detailed report outlining your swing characteristics, the recommended wedge specifications, and drills to help you improve your short game. Benefits of a Data-Driven Wedge Fitting: Increased Accuracy & Consistency: A properly fit wedge will help you hit closer to the target more often. Improved Distance Control: You’ll be able to consistently control the distance of your shots around the green. Enhanced Feel & Confidence: A wedge that feels comfortable in your hands and works with your swing will boost your confidence. Lower Scores: A better short game leads to lower scores! Availability CHANGE CX powered Callaway wedge fittings are currently available at select Callaway fitting centers and retail locations. Visit the CHANGE CX website (coming soon – details at [website address redacted – placeholder]) or contact Callaway Golf to find a location near you. About CHANGE CX LLC: CHANGE CX LLC is a sports performance analytics company dedicated to helping athletes unlock their full potential through data-driven insights. We combine cutting-edge technology with a passion for sports to deliver personalized solutions that improve performance and enhance the athlete experience. About Callaway Golf: Callaway Golf Corporation is a global leader in the design, manufacture, and marketing of golf equipment, apparel, and accessories. With a commitment to innovation and performance, Callaway strives to help golfers of all skill levels enjoy the game more.